There’s no set timeline for replacing a bra — it depends entirely on the quality of the bra and how it’s cared for.

Fast-fashion bras – Often made with cheaper elastics and fabrics, they stretch out quickly, lose shape, pill, or even break at the stitching. These bras may need replacing after a short time.

High-quality bras – Use stronger elastics with excellent recovery, fabrics that resist distortion, and embroidery designed to last. With the right care, they can stay supportive and beautiful for years.

The key is rotation:

Having several bras in your wardrobe means each one gets a “rest” between wears, which prolongs the life of the elastic and fabric.

Washing and drying gently also makes a huge difference — hand washing or using a lingerie bag on a cool cycle, and always air drying.

At Somewhere Never, I design bras with premium embroideries, Italian meshes, and plush, high-recovery elastics. They’re made to last — not to be thrown away after a season. If you rotate them and care for them properly, they should be part of your wardrobe for years, not months.

Yes — bras can be altered if small adjustments are needed, and this can often extend their life rather than replacing them.

Common alterations include:

Shortening straps – If the elastic has relaxed slightly or you need a closer fit.

Tightening the band – By taking in the wings or adjusting the hook/slider setting.

Replacing straps or elastics – If they eventually lose recovery (though with high-quality elastics this is rare).

Fast-fashion bras aren’t usually worth altering — the fabrics and elastics wear down quickly, so even if you fix one issue, others follow. But with quality lingerie, it’s different: better fabrics and construction mean an alteration can give the bra a second life.

At Somewhere Never, I make bras with premium materials that are designed to last. They also have extra adjustability built in, so you can fine-tune fit without alterations. But if you do need a tweak — like shortening straps further — you can contact me at hello@somewherenever.com
. If I have the matching elastic in stock, I can alter or replace straps for you, keeping your bra wearable for years.