Colourful lingerie created to inspire and accessorise any outfit
Somewhere Never is a new, independent small (tiny!) brand, based in Brooklyn, New York, offering an exciting fresh take on fashion lingerie. Garments are made in limited quantities (by yours truly) and the embroidered fabrics are uniquely designed - making our product one of a kind and desperate to be shown off.
Embroidery
Embracing the traditional craft of embroidery and turning it on its head by creating colourful, bold, graphic pieces that are designed to be the ultimate accessory to any outfit. Designed in conjunction with world leading Swiss partners who have nearly a century of experience designing couture fabrics for fashion houses such as Dior, Chanel and Balenciaga.
Buy Better
Lingerie styles are soft and laid back and fully adjustable for a flexible fit; using high quality fabrics and produced in limited numbers making these garments ones to treasure. I’m a big fan of buying less and buying better and long term love. I want your heart to flutter with excitement when wearing Somewhere Never lingerie.
Who are you?
Now for the part that sounds a bit like a dating profile... I’m a Felicity - a British girl who has been lucky enough to call many different places in the world 'home'. I’ve had a long obsession with bras and possess over a decade of experience of working as a senior lingerie designer for various start-ups and global brands. I’m lucky enough to have had designs worn by Shakira, Little Mix, Elle Fanning, Kylie Jenner and Salma Hayek.
Likes: Pop music (Dua Lipa, please can you wear Somewhere Never one day?!), midcentury design, travelling, Copenhagen fashion, colour, Iris Apfel, chocolate, musicals and vintage clothes (especially vintage bras, obviously!)
inspiration for debut collection
Midcentury meets Copenhagen Street Style
The individual embroideries all have their unique inspirations from art and industrial design but they all have the connecting thread of being bold, graphic and modern. I’m turning what is traditionally seen in lingerie on its head and providing fun, statement designs which are made to complete any well-styled outfit.