How often you wash lingerie depends on the garment and how you wear it.

Bras:

Bras don’t need washing after every wear (unless you’ve been sweating heavily). Every 2–3 wears is usually fine, so long as you air them out between uses.

Washing too often can wear down elastic and embroidery more quickly, so rotation is key.

Briefs:

Briefs should be washed after every wear for hygiene.

How to wash:

Hand washing is the gentlest method, but you can also use a washing machine.

If machine washing:

Use a lingerie bag to protect embroidery and elastics.

Wash on a low temperature cycle to prevent fibre damage.

Always wash with like colours to avoid dye transfer.

Use a mild detergent designed for delicates.

Drying:

Always air dry, either flat or over a rack. Heat from dryers damages elastic and can warp embroidery.

At Somewhere Never, I design lingerie to be durable, but proper care makes all the difference. Washing in cool water, with like colours, and avoiding heat will help your bras and briefs stay supportive and beautiful for years.

For delicate lingerie like mine, hand washing is always the best option. It protects the embroidery, tulles, and elastics so they last for years. But if you really need to use a washing machine, you can — as long as you follow a few rules carefully.

For bras:

Fasten hooks or E-hooks to stop them catching.

Place in a lingerie wash bag for protection.

Wash with like colours to avoid dye transfer.

Use a gentle cold cycle (low temperature, low spin).

Add a mild detergent for delicates.

Skip the tumble dryer — air dry only.

For briefs:

Turn inside out and place in a lingerie bag.

Wash on the same cold gentle cycle with like colours.

Air dry flat or draped over a rack.

At Somewhere Never, I always recommend hand washing — but if you must machine wash, treat your lingerie with the same care you’d give to silk or cashmere. Cool water, lingerie bags, and air drying are essential to keep bras and briefs looking and feeling beautiful.

Hand washing is the best way to care for embroidered lingerie — it protects delicate tulles, threads, and elastics, helping them last for years. Think of it like washing silk or cashmere: gentle and low-stress.

Step-by-step for bras:

Fill a basin or sink with cool water.

Add a small amount of delicate detergent (a teaspoon is usually enough).

Place the bra in the water and gently press it through the suds. Avoid scrubbing or twisting.

Let it soak for 5–10 minutes.

Rinse thoroughly in cool water until no soap remains.

Press gently in a clean towel to remove excess water — never wring.

Lay flat to dry on a towel, reshaping the cups and band.

Step-by-step for briefs:

Follow the same cool-water wash with mild detergent.

Turn briefs inside out before washing to protect embroidery.

Rinse thoroughly and press in a towel.

Dry flat or drape over a drying rack.

Extra tips:

Never use hot water — it weakens elastic and fades colour.

Wash dark and light colours separately.

Store bras and briefs flat once dry, so embroidery isn’t crushed.

At Somewhere Never, I always recommend hand washing. It’s quick, surprisingly easy, and it’s the best way to keep your lingerie’s embroidery floating beautifully on the skin, just as it was designed to.

No — lingerie should never go in the dryer. Heat and tumbling are the quickest ways to damage bras and briefs.

Why dryers are harmful:

Elastics – High heat breaks down elastic fibres, causing them to lose stretch and snap back.

Embroidery & tulle – Delicate threads can warp, shrink, or distort.

Hardware – E-hooks, sliders, and rings can get snagged or bent.

Overall shape – Heat and spinning can twist bands, warp cups, and shorten a bra’s life dramatically.

The best way to dry:

After washing, gently press lingerie in a clean towel to remove excess water.

Lay flat to dry on a towel or drape over a drying rack.

Never hang bras by their straps — it stretches them out. For briefs, reshape and dry flat.

At Somewhere Never, I use plush elastics, Italian meshes, and Swiss embroideries designed for longevity — but even the best fabrics can be ruined by a dryer. Air drying is always the safest way to keep your lingerie beautiful for years.

Proper storage helps your lingerie keep its shape, protects delicate embroidery, and makes it easier to enjoy your pieces for years.

For bras:

Lay flat in a drawer – Stack bras with cups nested inside each other, rather than folding them in half, which can distort cups over time.

Use dividers – Drawer organisers help keep straps from tangling and embroidery from snagging.

Avoid crushing – Don’t pile heavy items on top of bras, especially ones with embroidery or structured cups.

For briefs:

Fold briefs neatly or lay flat in a drawer.

Keep embroidered pairs separate from rougher items like denim, which could catch on threads.

Drawer dividers or small fabric bags help keep pairs organised.

Extra tips:

Store lingerie away from direct sunlight, which can fade colours and weaken fibres.

When travelling, place bras and briefs in a soft protective bag.

At Somewhere Never, I provide a cotton storage bag with every purchase. Unlike mesh lingerie wash bags (which are made for the washing machine), these cotton bags are designed for storing or travelling with your lingerie. They keep embroidery safe from snagging and help your bras and briefs feel like treasures rather than everyday clutter.

The secret to long-lasting lingerie is a mix of quality fabrics, gentle care, and rotation.

Tips for bras:

Rotate your bras – Don’t wear the same one every day. Give elastics a “rest day” so they spring back fully.

Wash gently – Hand wash in cool water with a delicate detergent, or if using a machine, place in a lingerie wash bag and use a gentle cold cycle.

Air dry only – Heat is the fastest way to ruin elastic and embroidery. Lay flat to dry, never tumble dry.

Store properly – Lay flat or nest cups together. Avoid folding bras in half or crushing embroidery.

Tips for briefs:

Wash after every wear, but always use cool water and mild detergent.

Turn briefs inside out to protect embroidery during washing.

Air dry flat or draped over a rack.

Extra care:

Wash with like colours to prevent dye transfer.

Avoid fabric softeners — they coat fibres and reduce elastic recovery.

Keep lingerie away from Velcro, denim, or zippers that can snag embroidery.

At Somewhere Never, I design bras and briefs with premium embroideries, Italian meshes, and high-recovery elastics that are meant to last. Treat them like you would silk or cashmere, and they’ll stay supportive and beautiful for years.

Stains happen — from makeup, body oils, deodorant, or even a splash of coffee. With lingerie, the key is to treat stains gently so you don’t damage delicate tulles, embroidery, or elastics.

Steps to remove stains:

Act quickly – The sooner you treat a stain, the easier it is to remove.

Use cool water – Hot water can set stains permanently.

Spot treat – Apply a small amount of delicate detergent or lingerie-safe stain remover directly to the mark. Gently dab with your finger or a soft cloth — never scrub.

Soak – Let the piece soak in cool water with a small amount of detergent for 10–15 minutes.

Rinse thoroughly – Remove all detergent to keep fabric soft and skin-friendly.

Air dry – Lay flat on a towel. Never put stained lingerie in the dryer, as heat will lock in any marks.

Extra tips:

For deodorant marks, gently rub fabric against itself to lift residue before washing.

For oil stains, sprinkle talcum powder, cornstarch, or a little bicarbonate of soda on the stain to absorb excess before spot-treating.

For makeup stains, micellar water on a cotton pad can work wonders on delicate tulles.

At Somewhere Never, I recommend patience and gentle methods. Avoid bleach or harsh stain removers, as they can weaken fibres, strip colour, or damage embroidery threads. Treated carefully, even stained bras and briefs can usually be restored without harm.

Sticky bras (also called adhesive or silicone bras) and reusable silicone pasties need special care to keep their adhesive working. Unlike embroidered lingerie, these aren’t designed for machine washing — they need a gentle hand clean.

How to clean adhesive bras:

Rinse in cool water after wearing to remove sweat and oils.

Apply a drop of mild soap (no harsh detergents, alcohol, or bleach).

Gently rub the adhesive side with your fingers in circular motions — don’t use cloths or sponges.

Rinse thoroughly to remove all soap.

Air dry adhesive-side up — never towel dry or expose to heat.

Once dry, cover with the original plastic film or store in its case.

How to clean reusable silicone pasties:

After wearing, rinse in cool water.

Use a gentle soap and lightly rub with your fingers to remove any oils.

Rinse thoroughly and let them air dry adhesive-side up.

Replace the protective film once dry, and store in a clean, dust-free place.

Extra tips:

Don’t soak sticky bras or pasties in hot water — it damages the adhesive.

Avoid lotions, powders, or oils on your skin before wearing — they break down stickiness.

With gentle care, both sticky bras and silicone pasties can be reused many times.

At Somewhere Never, I sell reusable silicone pasties as a styling option. They’re washable and designed to be worn again and again — making them a practical and sustainable alternative to single-use nipple covers.